We like to see our creations as a subtle yet powerful reminder of Europe’s complex and storied past, inviting contemplation on our collective journey—embracing the barbaric and romantic, the tender and bold, and the intricate shades of fanaticism and uncertainty.

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We strive to challenge norms by blending art, religion, and cultural motifs into our designs. But at the heart of it all, we create sweaters that balance eye-catching aesthetics with personal meaning for the wearer, possibly resonating meaningfully with others.​​​​

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It may now be clear where our name originates from: the German 'beobachten' (to observe), and 'obacht' (attention or watch out). It combines these meanings—a directive to observe where we come from, who we are, shaped by events, thoughts, and art.

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Berlin holds a special place in our hearts. We deeply value the city’s free and liberal spirit—an ethos exemplified by the whimsical image of a typical Berliner toilet. It's a city that stretches the boundaries of freedom, a living piece of art in itself.​​

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Obacht!